Discuss the role of friendship in Northanger Abbey. Essay -- Essays Pa

Discuss the role of friendship in Northanger Abbey. This essay will discuss the role of friendship in Northanger Abbey by examining the different types of friendships between Catherine Morland, Isabella Thorpe and Eleanor Tilney in the novel, alongside the significance of friendship to the plot and themes of the novel. Whether one can regard only true friendships as important will also be explored. In Northanger Abbey (NA) there are two main friendships, that of Catherine and Isabella and Catherine and Eleanor. These two friendships can be seen as a total contrast to one another. Catherine is very pleased to meet Isabella after being disappointed in not seeing Mr Tilney again. The narrator informs the reader that Catherine is fortunate in finding a friend as ‘Friendship is certainly the finest balm for the pangs of disappointed love.’ (p.18 NA). Isabella being the elder of the two has much more knowledge of fashionable society than Catherine and is, therefore, able to teach her a great deal about the expectations of society at that time. Catherine initially looks up to Isabella and considers herself lucky to have found such a good friend (p.19 NA). Isabella and Catherine’s friendship grows very quickly, unlike that of Catherine and Eleanor, which progresses much more gradually. Isabella is very free with her friendship, professing to do anything for her friends, even when she has known them only a short time. In contrast, Eleanor takes her time to get to know Catherine. She is far more sophisticated than Isabella and does not jump into a friendship without getting to know someone first. It is only during Catherine’s stay at Northanger Abbey that the two women become close friends. There are v... ...expecting nothing in return. (www.kettering.edu). Eleanor would not quite do anything for her friend. Even though she regarded Catherine as a true friend, Eleanor still puts family loyalty before Catherine even though she disagreed with her father. Nevertheless, both Isabella and Eleanor’s friendships in Northanger Abbey are crucial for developing and maturing Catherine’s character. Bibliography Austen, Jane. [1818] 1990 Northanger Abbey, ed. by John Davie, with an introduction by Terry Castle, Oxford World’s Classics, Oxford: Oxford University Press Regan, Stephen. Ed. 2001. The Nineteenth-Century Novel: A Critical Reader, London: Routledge Da Sousa Correa, Delia. Ed. 2000 The Nineteenth-Century Novel: Realisms, London: Routledge www.sparknotes.com/lit/northangerabbey [Accessed 21 January 2004] www.kettering.edu [Accessed 21 January 2004] Discuss the role of friendship in Northanger Abbey. Essay -- Essays Pa Discuss the role of friendship in Northanger Abbey. This essay will discuss the role of friendship in Northanger Abbey by examining the different types of friendships between Catherine Morland, Isabella Thorpe and Eleanor Tilney in the novel, alongside the significance of friendship to the plot and themes of the novel. Whether one can regard only true friendships as important will also be explored. In Northanger Abbey (NA) there are two main friendships, that of Catherine and Isabella and Catherine and Eleanor. These two friendships can be seen as a total contrast to one another. Catherine is very pleased to meet Isabella after being disappointed in not seeing Mr Tilney again. The narrator informs the reader that Catherine is fortunate in finding a friend as ‘Friendship is certainly the finest balm for the pangs of disappointed love.’ (p.18 NA). Isabella being the elder of the two has much more knowledge of fashionable society than Catherine and is, therefore, able to teach her a great deal about the expectations of society at that time. Catherine initially looks up to Isabella and considers herself lucky to have found such a good friend (p.19 NA). Isabella and Catherine’s friendship grows very quickly, unlike that of Catherine and Eleanor, which progresses much more gradually. Isabella is very free with her friendship, professing to do anything for her friends, even when she has known them only a short time. In contrast, Eleanor takes her time to get to know Catherine. She is far more sophisticated than Isabella and does not jump into a friendship without getting to know someone first. It is only during Catherine’s stay at Northanger Abbey that the two women become close friends. There are v... ...expecting nothing in return. (www.kettering.edu). Eleanor would not quite do anything for her friend. Even though she regarded Catherine as a true friend, Eleanor still puts family loyalty before Catherine even though she disagreed with her father. Nevertheless, both Isabella and Eleanor’s friendships in Northanger Abbey are crucial for developing and maturing Catherine’s character. Bibliography Austen, Jane. [1818] 1990 Northanger Abbey, ed. by John Davie, with an introduction by Terry Castle, Oxford World’s Classics, Oxford: Oxford University Press Regan, Stephen. Ed. 2001. The Nineteenth-Century Novel: A Critical Reader, London: Routledge Da Sousa Correa, Delia. Ed. 2000 The Nineteenth-Century Novel: Realisms, London: Routledge www.sparknotes.com/lit/northangerabbey [Accessed 21 January 2004] www.kettering.edu [Accessed 21 January 2004]

The Dutch in Japan Essay -- History

â€Å"The Red Haired Barbarians:† The Dutch in Japan The success of Dutch merchants in Japan illustrates the uniqueness of the Dutch Republic amongst the 17th century European countries. Not only would the Dutch come to dominate trade in Asia, in Japan they would demonstrate a practicality that would enable them to be the singular Western force present in a country that would severely isolate itself from any foreign intrusion. The V.O.C. could indeed be a ruthless cartel in securing trade from its competition and in dealing with indigenous populations around the world, as in the case of slavery where human beings were reduced to mere commodities to be bought and sold. Yet, the relationship between early Dutch traders, the V.O.C., and the Japanese people delineates an entrepreneurial and cultural adeptness that was beyond that of their European contemporaries and competitors in the 17th century. It was the Portuguese, rather than the Dutch, were the first Europeans to begin a relationship with the people of Japan. The Portuguese arrived in 1543 when Japan was a war torn country divided by different warlords. Along with trade, the Portuguese brought Jesuit missionaries who successfully proselytized Christianity if not to a large-scale, which would nonetheless be significant to future Japanese rulers. During their time in Japan, the Portuguese would see the rise of the three great shogunal unifiers. The first of these was Oda Nobunaga, who actually supported Christian efforts in order to counter 2 the militant Buddhist domains that resisted his rule. The second unifier, Toyotomi Hideyoshi was much less tolerant of the Jesuit and Franciscan missionaries, and subsequently vacillated between policies of tolerance and b... ...to a greatly different culture. That the idea of tolerance was not prevalent for17th century Europeans is demonstrated by the Portuguese experience in Japan, yet somehow the Dutch managed a cultural acumen that was remarkable for this time period. Works Cited â€Å"Dutch and Japanese Relations†. Consulat-General van het Koninkrijk der Nederlanden: http://www.oranda-cg.or.jp/english/relations.html, Retrieved 23 July 2007. Sayle, Murray. â€Å"Japan Goes Dutch†. London Review of Books. Vol. 23 No. 7 (5 April 2001). Retrieved 22 July 2007. Totman, Conrad. Tokugawa Ieyasu Shogun: A Biography, Tokyo: Heian International Incorporated. 1983. Yonemura, Ann. â€Å"Yokohama – Prints from Nineteenth Century Japan†. Arthur M. Sackler Gallery. Smithsonian Institution. Washington, D.C. artelino.com/. Articles/dutch.Nagasaki. Retrieved 23 July 2007. NIAS_User Page 8 10/3/07.

EVALUATE MY OWN CURRENT SKILLS AND COMPETENCIES Essay

While working with a adult who suffer’s from ADHD and Dyslexia you can go through different aspect of satisfaction and also aspects that can cause problems and tension at work. The most satisfying feeling at the end of the day when it is time to go home and the person i am careing for has thurully enjoyed the day forgetting about the problems that persist on a daily basis. Human resource functions in an organization include everything that has to do with ‘people’, i.e., their recruitment, induction, retention, welfare, appraisal, growth, training, skill development, attitudinal-orientation, compensation, motivation, ect. Aspects at work that bring satisfaction Good preparation – having a clear idea of what the day involves Interacting in good conversation Solving problems helping him to overcome obsticles to help him understand different aspects that may be hard for him to understand Spontanious days out – being involved with the planning of the day Pay – adequacy of pay Aspects of work that do not bring satisfaction Same activities over and over again Unorganised days out I read that the motivation to investigate the degree of job satisfaction arises from the fact that a better understanding of employee satisfaction is desirable to achieve a higher level of motivation that is directly associated with patient satisfaction. Schermerhorn define job satisfaction as the degree to which individuals feel positive or negative about their jobs. It is an attitude or emotional response to one’s tasks as well as to the physical and social conditions of the workplace. Job satisfaction is motivational and leads to positive employment relationships and high levels of individual job performance. Job satisfaction can be considered as a global feeling about the job or as a related constellation of attitudes about various aspects or facets of the job. The global approach and the facet approach can be used to get a complete picture of employees’ job satisfaction. The work itself – responsibility, interest, and growth Quality of supervision – technical help and social support Relationships with co-workers – social harmony and respect Promotion opportunities – chances for further advancement I think that creating a PDP, Personal development plan can provide a long term vision of where i want my career to go. It would definaltley be considered a positive advantage for short and long term carrer options in the rapidly changing world of work. Planning for my future. Short term goals at work Graduate from college/university two years from now Improve my knowledge and research more in the profession i want to futher my carrer To improve my skills over the next two to three years so I can futher my career Things that i can change with a positive approach to work By identifying the causes behind my undisirable attitude and aproach them in a positive way. I can change the situattions that are affecting my attitude in a negative way are things that i can change. For example, if i find that my attitude changes in a negative way because i feel tired most of the day would be to plan my night before, so i can get more sleep at night, or take power naps during break or lunch times. Also If work is not challenging me enough, then i change my approach to this by taking on some new tasks. I need to focus on a positive mindstate that will help me approach work with a realistic mental image of what my relationship with my job should be. I need to learn to accept the fact that some tasks linked with my job may be less fulfilling than others. When i have lack of motivation i should learn not to let this affect or not allow me to complete my tasks or activities. I must understand that my change of attitude is my own responsibility, and something which i mus t plan and work towards. Evaluate the benifits of self-managed learning to individuals and organisations. link idea’s with my own work experience .. BELOW A broad definition of self managed learning is a process in which individuals manage their own learning and are responsible for controlling how, when, what, why, and where they learn. I will need to set goals for learning by understanding the purpose of what i want to achieve. Self-managed learning can benifit me by helping me to understand  and overcome difficulties at work. I need to learn more about the disability’s that the person i care for has, and try to plan more wisely my approach to deal with situatuions that occur. Larning outcome 2 (LO2) EVALUATE MY OWN CURRENT SKILLS AND COMPETENCIES AGAINST PROFESSIONAL STANDARDS AND ORGANISATIONAL OBJECTIVES – BELOW IDENTIFY OWN DEVELOPMENT NEEDS AND THE ACTIVITIES REQUIRED TO MEET THEM †¦ BELOW DEVISE A PERSONAL AND PROFESSIONAL DEVELOPMENT PLAN WITH CLEAR AIMS AND OBJECTIVES AND TIMESCALE BASED ON IDENTIFIED NEEDS †¦ BELOW DISCUSS THE PROCESSES AND ACTIVITIES REQUIRED TO IMPLEMENT THE DEVELOPMENT PLAN INCLUDING EFFECTIVE TIME MANAGEMENT SRATAGIES – REFLECT ON TIME MANAGEMENT STRATAGIES THAT I WILL NEED TO IMPLY IN ORDER TO SUCCESSFULLY COMPLETER MY DEVELOPMENT AN MEET MY DEMANDS †¦.. BELOW Learning outcome 3 (LO3) UNDERTAKE AND DOCUMENT THE DEVELOPMENT ACTIVITIES AS PLANNED . USING YOUR DEVELOPMENT PLAN. COMPLETE THE ACTIVITIES THAT YOU SET OUT AS YOUR NEEDS FOR DEVELOPMENT . RESEARCH WAYS IN WHICH I CAN DEVELOP MYSELF AS A PERSON IN MY CHOOSEN PROFESSION REFLECT CRITICALLY ON MY OWN LEARNING AGAINST THE ORIGINAL AIMS AND OBJECTIVES SET IN DEVELOPMENT PLAN .. SHORT CRITICAL REFLECTION ON MY PROGRESS IN TERMS OF MY AIMS AND OBJECTIVES I SET ON MY DEVEPMENT PLAN .. CAN USE FEEDBACK FROM WORK COLLEGUES CONSIDER LEARNING STYLES AND STRATAGIES : TYPES OF STYLES : AWARENESS OF OWN PERSONAL STYLE : IMPACT OF PERSONAL STYLE AND INTERACTIONS WITH OTHERS LEARNING FROM OTHERS : FORMAL LEARNING . TRAING : OBSERVATION : MENTORING : SUPERVISION : TUTORIALS : INFORMAL NETWORKS : TEAM MEMBERS : LINE MAGERS : OTHER PROFESSIONS MONITORING . REFLECTING . PLANING Learning outcome 4 (LO4) SEE PIECE OF PAPER USE ALL IMFORMATION AND SKILLS THAT I HAVE GAINED THOUGHOUT THE UNIT AN DEMENSTATE MY ABILITY TO SOLVE A PROBLEM IN THE WORK PLACE SITUATIONS

Impact of Green Marketing

A Study on the Impact of Green Marketing on Purchasing Decision as Perceived by Young Professionals on Makati City A Research Paper Presented to Ms. Lydia A. Basaysay In Partial Fulfillment for the Requirements of the Course in Communication Arts II Presented by: Angel Joy Mandigal Far Eastern University-Makati October 4, 2012 I. INTRODUCTION In the late 1980’s there are various environmental disasters that exist which makes the environmentalism in the spotlight.Among these were the Exon Valdez Oil Spill in Alaska, devastation of Germany’s Black Forest by acid rain, release of toxic chemicals in the Rhine River and the volcanic eruption o`f Mount Pinatubo in Philippines according to Ottman (1998 as cited in Suplico 2009). Those environmental issues that mentioned are antecedent by the world’s growing population that leads to scarcity of goods. As a result, â€Å"green† were introduced in the market that helps to make less damaging to the environment. In a study of Nandini & Deshpande (2011) stated that the green concept are seen in the United States and has been gaining steadily ever ince. In detailed, business firms realized that this environmental issue serves as a marketing opportunity for them. They believed that it will help them to increase their business profit thus; they started to adopt the concept of green marketing by implementing green consuming in measures to save earth’s resources in production. Tan &Yeap (2012) On the other hand, Suplico (2009) cited that marketing fulfils business and human purpose by providing benefits to customers through products such as the food people eat, the clothes they wear, the house where they live and the cars they drive.Hence, the decisions on what products to make and how to offer them are the responsibility of marketing functions. Additionally, Fuller (2009) stated that the decisions on what products to make are relate to what to take and both the making and taking processes. Eve ntually the wasting process that takes into ecological costs in the form of waste, pollution and damage of ecosystems that determines the attributes of products and the specific systems though which they are made available to the markets.And to determine resource use and waste generation patterns, which the antecedents of pollution and ecosystems degradation. Due of that, the market has a challenge to reinvent product systems to achieve â€Å"zero waste, zero discharger† outcomes while giving the same benefits to consumers that meets their customer expectations on product. Research studies about green consuming of a product or service have increased exponentially over the last decades that conducted until now, conformed by Leonidou, Leonidou and Kvasova (2011).People get interested on consuming eco-friendly products or services due of the environmental issues problem that lead market segment to produce a so called â€Å"green marketing†. This research is followed of su cceeding major streams, which are explained below. In a study that Nandini &Deshapande (2011) conducted, it mentioned that green marketing is an activity that designed to generate and facilitate any exchange intended in order to satisfy human needs or wants such as that satisfying that needs and wants to occur with minimal detrimental input on the national environment.Furthermore, according to Zsolnai (2002:656) as cited in Smith & Perks (2010) appended that green business is a business that has adopted the concept of being environmentalism across the various functions of the business. Together with the study of Yazdanifard & Mercy (2011) affirmed that green marketing serves as a tool for protection of the environment for the future generation which has a positive impact on environmental safety. In other words, green marketing was made in business functions due to the reason to prevent variety range of environmental issues that consumers experienced.Specifically, in the book Europea n Communities (2004:5) defined green purchasing as a giving an example and influence the market place by promoting it’s the green products or services with the authority of the public which can provide the industry with incentives for developing green technologies. As a matter of fact, green marketing campaign highlighted the superior of environmental protection characteristics of a company’s products and services whether those benefits take the form of reduce waste of packaging, increased energy efficiency in product used or decrease release of toxic emissions and other pollutants in production.Encyclopedia of Business (2nded. ). Meanwhile, Tan &Yeap (2012) study asserted that the green movement are not only focused on the environmental protection purpose but let firms globally compete to the corporate world since mostly firms applied these green movement. In addition, Smith & Perks (2010) probe about the impact of green marketing on business functions founded out tha t those human resource, management and finance department of firms which has a least impact b the green business practice.On the other hand in the further analysis of Smith & Perks revealed that the operation, marketing and distribution functions of business are the most impact of green practice of firms. Wherefore, business must know their intentions o goals since mostly of its functions impacted of green practice. Bukhari (2012) discussed in his study that companies developed more new and improved products and services with environment inputs in mind. As a result, it enables firms to gain competitive, improve ecological performance, educe operation costs, enhance corporate image of firms and increase the profit sustainability.On the other side, Ottman (2011) explained that through green consuming will served as a new source for innovation of global market because market segment believe that being green means doing things differently. However, consumers are one that witnessed the e xistence of green practice to market. To agree on that, in the book of National Consumer Council (2002:7) postulated a fact that consumers are at the centre of environmental issues, everything that consumers do in their lives impacts on the environment.In that condition, the people will start to practice the green purchasing with a belief that it will help to prevent the environmental issues that they undergo. That fact that cited was supported by Suplico (2009) in her study that consumers are really aware of the green consuming such as buying environmentally friendly products. It showed in her study that the respondents or consumers agreed that they will buy products that are non-toxic, recyclable/reasonable/refillable, degradable, non-polluting, and free from animal testing, ozone friendly, energy efficient and cause minimal household waste.In short, people are willing to bought products that are harmonious to the environment. Although, green practice of business function and cons umers help to prevent globally environmental issues and give firms an opportunity to boost up their profit, still it has another side impact in market and consumers. To prove it, Lin &Ho (2010) claimed on their study that the environmental uncertainty and green practice complexity have a significant negative influence on green adoption.Additionally, in a report of Romero (2008) posted in news the statement of Von Hernandez, Green Peace Executive Director for Southeast Asia that going green of the businesses is a great thing but it would be misleading to the consumers. Identically, on the blog of Hicks (2009) exposed that the use of eco labelling about the environmental credentials of firms are only made consumers more confusing about the product or service. Similarly, according to Lipp (2010) that articulated in his blog that in the reality the green products that offered are come in a higher price tag, in which can face market obstacles.And also, Tantawi, Shaughnessy, Gad and Raghe b (2009) conceded that going green has contradicts in result. They confirmed in their study that those environmental concern products and services is a little luxurious that only afforded by wealthy and only shed a light upon the possibility of going green. In the same matter, based on the blog of Makower (2011) explicated that green marketing are not changing consumer’s mind but is ignored by the biggest marketers, are not changing things, instead mislead consumers and does not give companies where its due.The purpose of this study is to examine the impact of green marketing on the decision making of consumers in Makati City. Precisely, this study will response and explicate the following the questions: 1) Are consumers cognizant on the concepts of green consuming? 2) Is there a significant effect of green marketing on brand loyalty? Obviously, this paper wants to address if the concept helps the firms to increase the brand loyalty on products or services. Thus, this will ex posed if the effects of the concepts to brand loyalty whether it has an advantage or disadvantage to the business functions and consumers.And for the last question, 3) Is there a significant implication of influence of green consuming that executed on the consumers and business functions? The significance of this research paper that will conduct is important because it will distinguish more information about green consuming to the consumers. As a matter of fact, this will make consumers more aware to the practice of green consuming that implemented the conservation of environment. For additional reasons, this paper will analogize the impact of green marketing to its relations to the brand loyalty of consumers on products.Hence, its main reason that related on green marketing is to contribute benefits on business functions, environment and mostly consumers. II. METHODOLOGY This paper determines to analyse the influence of the green practice movement of businesses functions on the off ered products and services in market that consumed by the different consumes. 2. 1 Participants Thirty people from selected areas of Makati will be chosen as the participants of this research. The thirty will divided into three groups of ten students, workers and non-workers from different places.Every each group of participants contains of five males and five females. 2. 2 Instruments This research surveys will confirms the impact of adoption of green practice of different firms in country. The data for this study will come from one source compartmentalized in one survey questionnaire form. First, is the demographic part of the questionnaire that will be used of personal profile information from therespondent. It includes of the respondents age, gender and profession whether they are students, workers or employees and non-workers.Second was the self-rating reading. This part is used to collect data information about their opinions that based on a given statement. The research quest ionnaire that used is the Likert Scale Type. This Likert are answerable by five scales: (SA) Strongly Agree, (A) Agree, (AD) Agree/ Dis Agree, (D) Dis Agree and (SD) Strongly Dis Agree. The scale has different criteria that concentrate on the effectiveness of the impact of green marketing on the buying pattern of consumers. 2. 3 ProcedureAll the data from respondents’ demographic and self-rating reading information will be gathered. The questionnaire will administer to the respondents before end of September 2012. The respondents are taught to fill in the survey questionnaire, consulting that there were no right or wrong answer. The respondents can took five minutes to finish the questionnaire that given. To see if there are significant impacts of green marketing on the buying pattern behaviour of consumer, whether it has effectiveness. III.DISCUSSION This research study tries to determine the impact of green marketing on the decision making in purchasing of consumers. With r egard to a) the significant information of awareness of consumes on green practice of three groups, b) the effectiveness of the green practice of business on products and service that offered in the consume satisfaction of consumers and c) certain insights that can be establish concerning on the influence of green consuming that applied of consumers and business functions.As regard to the first research problem, on many that study conducted it all agreed that consumers are highly aware on the movement of green consuming of product and service on market. To support that statement, Leonidou, Leonidou and Kvasova (2011) reiterated that consumer are started to be cognizant on green practice of market because of the immediate exist of products or services that are harmonious on environment that leads to severe environment issues. Table 1 Awareness about and the importance of green product Awareness about green Product |Frequency (N) |Percentage (%) | |Have never heard |14 |13 | |A lot |7 7 |71. 3 | |A little |17 |15. | |The Importance of green product | | | |YES |97 |89. 8 | |NO |11 |10. 2 |As for the awareness of the consumers on purchasing green products, Yaacob and Zakaria (2010) study result overwhelmingly more than 70 per cent of respondents claimed that they were highly aware on green products. Only small proportions of respondents had a little awareness about products-15. 7 per cent. On the other hand, 13 per cent of them admitted that they never heard about the practice of green consuming. It is also the same scenario that observed when the question of green products was raised. Close to 90 per cent of respondents were positive about it, and only 10 per cent claimed green products were of no importance.Table 2: Respondents' Source of Awareness to Green Marketing |How did you become aware in green marketing? |Frequency (N) |Percentage (%) | |TV |105 |48. 61 | |Radio |14 |6. 48 | |Newspaper |50 |23. 5 | |Magazine |80 |37. 04 | |Books |11 |5. 09 | |Seminar |19 |8. 80 | |Class Lecture |77 |35. 5 | |Others | |Internet |13 |6. 02 | |Parents |2 |0. 93 | |Friends |3 |1. 9 | |Product Bought |1 |0. 46 | As shown in the Table 2 consumers get interested or aware on green consuming through the following result of stud of Suplico(2009): television (48. 61%), magazines (37. 04%), class lectures (35. 65%) and newspapers (23. 15%). Obviously speaking television although has a little expensive but still the important source of information for consumers.Because television reaches extremely large audience as it communicates with sight, sound and motion. Additionally, according to Yaacob and Zakaria (2010) that the green consumerism implies the consumer that is willing to buy products or service with a premium price. In detail, consumers agree that are willing to acquire products or services that are nontoxic, recyclable/reusable/refillable, ozone friendly, energy efficient and causes minimal household waste which implies businesses can use green marketing to promote their products.With regard to the second question, Mercy & Yazdanifad (2011) study explicated that consumer on acquiring green products or services believe that the green life is a better and healthier for present and future generation. It was shown that consumers spending pattern illustrate that they have desire for brands that â€Å"go green†. Thus, in the paper of Raksha & Majidazar (2011) concluded that green practice has significant effect on the brand loyalty of consumers on firms’ products and services.It was mentioned that the perceptual evaluative and psychological process that contributes the satisfaction of consumers which it shows the product satisfaction and purchase decision experience of consumers. For further detail, businesses that incorporated green ideas in their products or services not only can satisfy the environmental needs of consumers, but also the consumer expectations on the products or services which results to increase of consumer loyalty on product or service.And for the last question, here are some significant implications of the influence of green consuming that is implemented on the consumers and business functions. Nandini & Deshpande (2011) stated in their study that green marketing helps to improve the usage of raw materials of company in manufacturing products which results a much better product quality of firms because of the green program that attached in the products. And together with the green contents that exist in the products or services that clearly gives interest to the consumers to acquire the product. Hence, it ncreased the satisfaction of costumers on the product or services of firms that leads into brand loyalty on firms. Similarly, Nandini & Deshpandi explicated being green of market increased and enhances the social responsibility of consumers to protect the environment. People get more get interested on their social responsibility if they see that the global market also c oncerned on the environment. Obviously, that implicate to reducing of the risk exposure of environment. With the help of market and also the responds of the consumers, it may slowly prevent some environmental issues.As for another firm’s implication, Bukhari (2011) elucidated that doing green of firms give them chance to access the new market, increase their profit sustainability, and enjoy a competitive advantage over the companies which are not totally concerned on the environment. Therefore, after finding the implications of doing green it can be said that its main consequence is the sustainable development clearly in the environment and to the market that highlighted the green concept and absolutely to the consumers itself. Figure 1. Implications of Green MarketingRetrieved from Nandini and Deshpande (2011) IV. CONCLUSION Green marketing is a tool for protecting the environment for the future generation, it has an impact on consumer decision making on buying products. As what Mercy & Yazdanifad (2011) concluded in their study that consumers want to identify themselves with companies that are green compliant and are willing to pay a premium for a greener life style. Hence, clearly can say it has positive on consumer. However, marketers must find an opportunity to enhance their product's performance and strengthen customer's loyalty and command a higher price.Bukhari (2011) On the other hand, (Ottman, 1998), said that most consumers are sprouts. They buy green products from time to time but are not involved in any environmental activities. Additionally, the use of firms of labelling the green welfare of products are only make consumers more confused about the product or service. Thus, marketers should encourage consumers with appeals to get involved in environmental activities and must have enough knowledge about the use of green products that offered in market.As such, thus green marketing is not just an environmental protection tool but also, a mark eting strategy of firms for sustainable development. REFERENCES Bukhari, S. S. (2011). Green Marketing and its impact on consumer behaviour. European Journal of Business , 3(4), 375-383 Chang, N, J. , , C, M. (2010). Green product quality, green corporate image, green customer satisfaction, and green customer loyalty. African Journal of Business Management, 4(13), 2836-2844 European Commission. (2004). Buying green! A handbook on environmental public procurement.Belgium: Luxembourg Publication. Encyclopedia of Business (2007). Green Marketing (2nded. ). Washington DC. Fuller, Donald A. (1998). Sustainable Marketing: Managerial-Ecological Issues. USA. SagePublications. Hicks, C. (2009). It’s Not Easy Buying Green. Retrieved August 6, 2012 from http://blog. lohas. com/blog/green-marketing-strategy Horne, R. E (2009). Limits to labels: The role of eco labels in the assessment of product sustainability and routes to sustainable consumption. International Journal of Consumer Studi es [serial online]. March 2009; 33(2):175-182. doi:10. 111/j. 1470-6431. 2009. 00752. x Leonidou, L. C. ,Leonidou, C. N. , , O. (2010). Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour. Journal of Marketing Management,26(13/14), 1319–1344. doi: 10. 1080/0267257X. 2010. 523710 Lin, C. , & Ho, Y. (2011). Determinants of Green Practice Adoption for Logistics Companies in China. Journal of Business Ethics, 98(1):67–83. doi: 10. 1007/s10551-010-0535-9 Lipp, B. (2010). Impact of B2B Green Marketing in an Increasingly Environmentally ConsciousWorld. Recovered August 8, 2012 from http://www. nvironmentalleader. com/2010/06/14/impact-of-b2b-green-marketing-in-an-increasingly-environmentally-conscious-world/. Makower, J. (2011). Green Marketing Is Over. Let’s Move On. Retrieved August 8, 2012 from http://www. greenbiz. com/blog/2011/05/16/green-marketing-over-lets-move? page=full Nandini, P, M. , , M. (2011). A CONCEPTUAL FRAMEWORK ON GREEN MARKETING- A TOOL FOR SUSTAINABLE DEVELOPMENT. International Journal Of Sales And Marketing Management, 1(1), 1-16 National Consumer Council (2002). Green consuming. London Ottman, J. (2011).The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding. United Kingdom: Greenleaf Publishing. Ottman, Jacquelyn A. (1998). Green Marketing: Challenges and Opportunities for the New Marketing Age. USA. NTC Business Books. ROMERO, P. (2008). Beware of green marketing, warns Greenpeace exec. Retrieved August 6, 2012 from http://www. abs-cbnnews. com/special-report/09/16/08/beware-green-marketing-warns-greenpeace-exec Suplico, L. T (2009). IMPACT OF GREEN MARKETING ON THE STUDENTS PURCHASE DECISION. Journal Of International Business Research, 871-88.Tan, B. C, & Y, P. F. (2012). What Drives Green Restaurant Patronage Intention? International Journal of Business , 7(2), 215-223. doi:10. 5539/ijbm. v7n2p215 Smith, E. E. , & Perks, S. (2010). A perceptual st udy of the impact of green practice implementation on the business functions. Southern African Business Review, 14(3) Tantawi, P. , Shaughnessy, N. , Gad, K. , , M, A, S. (2009). Green Consciousness of Consumers in a Developing Country: A Study of Egyptian Consumers. Contemporary Management Research, 5 (1), 29-50 Yazdanifard, R. , , I. E. (2011).The impact of Green Marketing on Customer satisfaction and Environmental safety. International Conference on Computer Communication and Management, 5, 637-641 Yaacob, M. R. , , A. (2010). CUSTOMERS’ AWARENESS, PERCEPTION AND FUTURE PROSPECTS OF GREEN PRODUCTS IN PAHANG, MALAYSIA. The Journal of Commerce, 3(2), Rakhsha, R. , , M. (2011). Evaluation of Effectiveness Of green Marketing Mix on Consumer Satisfaction and Loyalty: (Case Study: The East AzarbaijanPegah Dairy Company in Tabriz, Iran). Middle-East Journal of Scientific Research, 10 (6): 755-763APPENDIX A (Date) Dear Respondents, Good day! I am student from Feu Makati taking up Bachelor of Science Administration major in Marketing Management. As a business student, I am equied to write an academic research in our Communication Arts II. Thus, I am now conducting a research about â€Å"A Study on the Impact of Green Marketing on Purchasing Decision as Perceived by Young Professionals on Makati City† The goal of this study is to examine and analyse the impact of the effectiveness of green marketing on the decision making of purchasing of consumers.This survey will concentrate to the awareness of the consumers on Makati City on the eco-friendly practice of business functions. Likewise, this will also analyse the behaviour of consumers on the responds to the green practice of businesses. The responses will be a big help to further examine and re inform the impact of green practice on the customer satisfaction and businesses functions. In that matter, I would like to request to you to fill out the following survey questionnaire and I would be grateful if you could return the absolute questionnaire as soon as possible.Thank you for your kindly cooperation, time and understanding. Sincerely, Ms. Angel Joy S. Mandigal APPENDIX B Survey Questionnaire Name (optional)________________Age__________ Gender: ____Male ____FemaleProfession_______________ Direction: Kindly put a check mark (? ) in each statement that reflects if you are SA- Strongly AgreeAD- Agree/DisagreeSD- Strongly Disagree A- Agree D- Disagree | |SA |A |AD |D |SD | |1.I am aware of green marketing practice. | | | | | | |2. I choose/ purchase products that are eco-friendly. | | | | | | |3. My friends, the media and the marketers influenced me of consuming green products. | | | | | | |4. I buy or consumed green products or services because of the env ironment issues. | | | | | | |5.Everytime I purchase products or services, I always consider its benefit to | | | | | | |environment. | | | | | | |6. I believe that green products or services have a high quality. | | | | | | |7. E ven though I consumed green products or services in market, it still meets my | | | | | | |expectations and satisfactions as consumer on product. | | | | | | |8.I am still willing to buy green products or services despite of its higher or | | | | | | |expensive price. | | | | | | |9. I believe that purchasing green products or services is a right thing to do. | | | | | | |10. Everytime I purchased green products or services I feel that I contribute to the | | | | | | |environmental protection and sustainable development. | | | | | | |11.I prefer buying or consuming eco-friendly products or services than non-green. | | | | | | |12. I am willing to recommend to the people around me the practice of purchasing green | | | | | | |products or services. | | | | | | |13. I believe that business functions should adapt the concept of green marketing. | | | | | | |14. Consumers should practice the green consuming of products or services. | | | | | |15. I do believe that green marketing really affects my purchasing decision on consuming| | | | | | |products or services. | | | | | | |16. Green practice or consuming eco-friendly products or services of consumers are the | | | | | | |best way to prevent environmental issue problem concerned. | | | | | | |17.Government should lead promoting the usage and producing of eco-friendly products or| | | | | | |services among consumers and business functions. | | | | | | ———————– Sustainable Development Customer Brand Loyalty Satisfaction Reduce risk of exposure of environment Improved Product Quality [? ]uw—?  °Ã‚ ±iiIKLTU[j? oaOA? A? A? A? A? A?  ¤Ã¢â‚¬Ëœ~kXH9h  ahâ‚ ¬Ã¢â‚¬ uCJOJQJaJhKhâ‚ ¬Ã¢â‚¬ u5? CJOJQJaJ$hRwihC]CJOJQJaJmHsH$hRwihnxiCJOJQJaJmHsH$hRwihRwiCJOJQJaJmHsH$hRwihu-CJOJQJaJmHsHhRwihnxiCJOJQJaJSocial Responsibility Improved Raw Material Usage

Online Web Services

A web service is a software application on a network that has an interface through which other programs can gain access. Web services can be as simple as a mortgage calculator program or as complex as a Fortune 500 software application built from components from y all over the world. They are currently being used to help large and small businesses get the most from their Information Technology resources by allowing the integration of diverse software applications, from desktop programs to large enterprise-wide systems. Not only are web services useful for day-to-day operations of a company, but they are especially helpful for post- merger or post-acquisition system merger. (Geerts,Paretta & White, 2004). XML, the root markup language and key ingredient for creating web services, is gaining in popularity, according to IDC, which has seen the growth in XML-based servers go up by 160% over the last year. Forrester Research, Cambridge, Mass. , notes that $500 million has already been spent on early projects in the financial services sector, while Gartner-Group, Stamford, Conn. suggests that the web services software market will reach $1. 7 billion in the U. S. by next year and balloon up from there. ( Ismail, Ayman, Samir Patil, and Suneel Saigal, 2002)/ This paper will give an overview of web services technology, and talk about XML, WSDL, SOAP and UDDI and how they fit into the process. It will also briefly explain how Microsoft. NET fits into the Web Services architecture. The key to making web services work is data, process, and communication standards. The communication protocol standard is the same as the Internet, TCP/IP. All computers can understand TCP/IP. Web services implement the client-server model over the World Wide Web). On the client side, for example, they manage the different creen shapes and sizes and the different connection speeds of desktop computers, mobile telephones, and PDAs. On the server side, the various programming languages and middleware technologies at work behind each application or data source become transparent to programmers, so it is a lot easier for them to develop applications. The data standard for TCP/IP is XML, a set of syntax rules for adding meaning to data and for building other XML standards. The process standards are actually a set of evolving XML standards: SOAP (Simple Object Access Protocol), for packaging messages from one software application to another, A set of rules that facilitate XML exchange between applications. Along with WSDL, SOAP performs message transport functions. (â€Å"Putting Web Services in a â€Å"No Spin Zone†, 2004) WSDL (Web Services Description Language)A common framework for describing tasks performed by a Web service. Suppliers, for example, could discover what kinds of information a company's inventory system offered them-nothing more than a bare indication that inventory was approaching zero, for example, or possible due dates as well. UDDI (Universal Description, Discovery and IntegrationA set of specifications for creating XML-based directories of Web services offerings. Much as callers consult the Yellow Pages for the telephone numbers of businesses, users of and applications for Web services may find them through these directories. Message transport The actual workings of web services can be described from a provider's and a user's perspective. From a provider's perspective, a web service is created by using the data, process, and communication standards identified above to create a web interface to one or more software applications. Most of the web services described above provide data from a database in response to specific request parameters. In essence, a web service responds to a â€Å"get data† command by reading the data from a database and sending it back to a software application on the Internet. To actually create such a web service, the provider uses WSDL to define the allowable read access â€Å"get data† commands that the database management software can understand. The web service also knows how to put the results in a SOAP envelope addressed to the requesting software application and how to send it via the Internet. From a user's perspective, a software application must be able to issue the appropriate commands, put them in a SOAP envelope, and send them to the web service interface for processing. This usually requires downloading the WSDL and plugging it into a software application. For example, to use the Xmethods delayed stock quote web service, users employ a web browser to access the WSDL, plug it into an Excel spreadsheet, click the â€Å"insert stock quotes† icon that gets added to the Excel tool bar, and fill in the necessary information in the po-pup window. Because the Excel spreadsheet knows how to process XML, it packages the commands in a SOAP envelope addressed to the web service and sends it. When the return SOAP envelope arrives from the web service, Excel knows how to process it and insert the requested data in the appropriate cells. All current software packages, including Microsoft Office, Internet Explorer, and Quicken, can understand and process XML and can therefore interface with web services. General ledger and other accounting packages should soon become XML-enabled. A further objective is to fully automate the process of finding and using web services. Web service providers will publish the availability of their applications, using UDDI to describe their location and available services and WSDL to define how to use them. When a user logs on to the Internet and launches a software application, it will be able to identify available web services by reading the UDDI. The software application will then know how to use the web services by accessing their WSDL definitions. When the desired web service is found, the user will simply tell the software application to access it by downloading its WSDL interface instructions. All of the complexity is hidden behind the interface. A competiitor to the XML standard is The Microsoft NET Framework. The Microsoft . NET Framework– first announced in July 2000–represents a new and in many ways radically different development foundation for Windows and Web-based servicess. It will overshadow and functionally replace previous Microsoft technologies, including COM and Win32, and will become the focus of all future development efforts across the company's many operating systems Users, in fact, cannot utilize Windows Messenger without signing up for â€Å"Passport,† a universal Internet log-in and identification card, that serves as the gateway to all of Microsoft's Internet services. Passport stores users' credit card and password information for a host of new consumer services that Microsoft has named â€Å"Hailstorm. † Combining instant messaging, digital music, and video, those services, for a monthly subscription fee, will allow users to purchase products online, receive e-mail at remote cellphones or other mobile devices, and make copies of digital music. The forecast for the future is that both XML and Microsoft Passport will pave the way for the implementation of every more sophisticated and complext web services, combining audio, visual, multimedia, and text applications.

Flower Festival in Vietnam

Da L? t Flower Festival Da Lat Flower Festival is a famous annual event not only in Vietnam but also in Asian region. It is frequently held in the spring to celebrate the charming nature beauty of the city. Every year, a large number of tourists, especially nature lovers, are fascinated by contemplating works of arts made of flowers. On the occasion of this festival, there is a compelling chain of events that you can not take your eyes off.In preparation for the festival, the local people have to complete a lot of things. The first fundamental step is to set up essential infrastructure systems, such as lighting, sound equipment and background iron frames. These tools are used to help artists decorate and honor the beauty of thousands of flower species. Next, many craftsmen put floral decoration into right orders, according to the planned picture. Therefore, along the city, tourists can easily remark a consistently meaningful message.Throughout the festival, we can see many special ac tivities taken place on this event. All of activities are organized in six days on the theme of flowers. Initially, there is an International Gallery and Exhibition of Flower and Ornaments performed at Da Lat garden. After that, along Xuan Huong Lakeshore, everyone can enjoy flower exhibition and lively street parade. Finally, the Ceremony of DaLat Flower Festival is officially held at DaLat square.Although almost celebrating activities take place before the official ceremony, people look forward to this important event which gives splendid performances. Besides, everyone participating in this event has the opportunity to watch and take part in various categories of extra activities, such as Festival for Street Dances, Wine Festival, Street Festival â€Å"Flower and Light†, Flower Market†¦ These activities are held in order to serve Da Lat people in particular as well as tourists in general.Especially, people will have a chance to enjoy the fabulous fireworks displayed o n Xuan Huong Lake. It would be an unforgetable experience that you should try. During the festival, tourists seems to be lost in an exciting world of colour and fragrance because flowers are everywhere. Therefore, this is a good potential chance for developing tourism, advertising image of the country that brings a lot of benefits to not only local people but also the Vietnamese. It would be wise for our government to make more investment in such an event. Y? n Hoa

Communities of practice and their contribution to organisational Essay

Communities of practice and their contribution to organisational learning - Essay Example According to Jeanand Etienne (1991, p21), learning is not dependent on whether the learner and the teacher has a common code and in most cases only requires a congruent participation of both the one seeking knowledge and the source in the same activities. Once different professionals within an organization come together, whether in a formal alliance (team) or informally, they are able to collaborate on projects and this increases productivity. For instance, if one professional has something they want to do, like if instance a project, they can bring together their resources, that is, knowledge and skills, to work on that project. Most of the collaborations within an organization are actually informal and the members are usually in the group because they enjoy working together and sharing ideas. In fact, according to Hasanali et al (2002, p.59), most organizations don not assess the usefulness of communities of practice until after the communities have set themselves and manifested th emselves in a good way. When employees within an organization come together to collaborate on projects, they are better able to share knowledge, skills and ideas. Apart from being able to deliver better work efficiently, collaboration in a firm is one of the most effective methods to manage an organization’s knowledge base. As the employees within the same domain of practice share information and pass on skills, they are more able to guarantee that the knowledge of the organization will remain in the organization. This can happen across all the departments of an organization as long as the collaboration is within one domain of profession. As Etienne (1998, p.4), says, such participation in collaborative teams defines what people do as well who we become and how we interact with what we do.? this is why communities of practice are so crucial within the organization as a tool to manage the organizational knowledge. At the same time, as Etienne et al, (2002, p.17), argued, commu nities of sharing are remarkably efficient implementing corporate strategy in the organization by bringing their ideas together. Experience sharing Within an organization, sharing experience is one of the ways in which communities of practice pass on their benefits to each other. This is probably one of the best forms of informal apprenticeship within an organization. One employee who is carrying out a project will be able to seek experience from others who have in the past achieved it. Again, this can also happen in any of the organization’s department and employees will benefit from the experience of others. For instance, if an employee is supposed to carry out some tasks such as advising a client on the best product to meet his needs, the employee can seek, among his or her community of practice in the organization, an individual who has done this in the past and then enlist their help. As the employee gets help from the other individual they will also be able to learn a l ot about the project they are carrying out. Reusing assets This refers to the fact that the individuals within a community of practice can and do use intellectual and knowledge assets that have already been made by members of the community of practice within the organization. For instance, if one accountant within an organiz